The COSMOPROF North America (CPNA), a leading international B2B beauty trade fair, is held annually at the Mandalay Bay Convention Center in Las Vegas. It is organized by USA Beauty LLC, a joint venture between Informa Markets, BolognaFiere USA, and the Professional Beauty Association. The name "Cosmoprof" stands for "Cosmetic Professionals," reflecting the fair's focus on the cosmetics and beauty industry.. This fair serves as a central platform for presenting top innovations, products, and services in the cosmetics and beauty sector. It offers ideal opportunities for exhibitors and visitors to establish and deepen business contacts, as well as to stay informed about the latest trends and technologies. The main topics include cosmetics, toiletries, beauty salons, nail care, natural and organic products, nutraceuticals, machinery and equipment, primary and secondary packaging, ingredients, and hair care. COSMOPROF North America primarily attracts professional visitors, including beauty trendsetters, brand owners, experts from the beauty and hair care industry, and representatives from retail and distribution channels.

Highlights include the "COSMO Trends" area, which emphasizes beauty trends and showcases the most innovative products from exhibitors. The "Finished products" section displays branded finished products and connects brands with distributors and retailers. This area targets importers, dealers, retail chains, and online shops for beauty and cosmetic products. The "Supply Chain" area focuses on manufacturing technologies, machinery, packaging, and OEM-ODM services for cosmetics and personal care products, representing the entire cosmetics supply chain. The "COSMO Talks" section is dedicated to the Cosmoprof network's educational program, an ideal forum to stay updated on the latest trends and insights, thanks to collaboration with major international trend agencies and market research analysts. The fair in Las Vegas strengthens its connection to the city and leverages its role as a gateway to the American markets. It is an integral part of the global COSMOPROF fair series. In conclusion, the Mandalay Bay Convention Center in Las Vegas, as a renowned and centrally located venue, provides a comprehensive insight into the global beauty industry and helps establish Las Vegas as a center of the cosmetics and beauty industry.

The COSMOPROF North America will take place on 3 days from Tuesday, 23. July to Thursday, 25. July 2024 in Las Vegas.